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Community College Review
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Self-Identity Modification and Intent to Return

Baby Boomers Reinvent Themselves Using the Community College

Louis Mark Palazesi

Florida State University, Tallahassee

Beverly L. Bower

Florida State University, Tallahassee

This study examines the value importance to baby boomers of the community college as a means to reinvent or modify self-view and how value importance influences intent to return to the college for further educational services. Understanding the reinvention-self-identity modification phenomenon can help institutions create more satisfying environments for baby boomer consumers

Key Words: baby boomer • adult learner • lifelong learning • intent to return • self-identity

Community College Review, Vol. 34, No. 1, 44-67 (2006)
DOI: 10.1177/0091552106289763
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